Michelle Watson created MICHI in NYC in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, ‘90’s European designers and nature, have become MICHI signatures. This piece was filmed at Undrcard boxing studio in Calgary .
release date:
2018.
director & cinematographer:
Tom Acton